Daily Research News Online no. 10621 – Survey Fraud Solution May Breach Privacy Law

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Daily Research News Online no. 10621 – Survey Fraud Solution May Breach Privacy Law: ”

 

Survey Fraud Solution May Breach Privacy Law
September 29 2009
 

The practice of ‘digital fingerprinting’ may breach Canadian privacy laws – and by extension those of many European and Asian countries – according to a statement today by Canada’s Marketing Research and Intelligence Association.

A legal opinion sought by the MRIA says the technology may fail the laws’ ‘reasonableness test’ because it collects more information than is necessary to identify fraudulent and duplicate respondents in online research.

Digital fingerprinting technologies typically collect about 100 different data elements from respondents’ computers, including items such as IP address, language settings, software programs and plug-ins installed: these are then processed to produce a unique ID for each computer that visits an online survey site.

While they are in themselves anonymised, the process of identifying and removing fraudulent and duplicate respondent”

(Via .)

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